When publishing on the internet the most commonly accepted practice is to write articles having catchy title using relevant keywords and 400-1500 words in the body of the article. Since the primary goal behind article marketing is to get search engine traffic, authors generally incorporate relevant keywords or keyphrases in their articles. The generally accepted keyword density for most article directories is about 2% to 3% and anything above that can be considered as keyword stuffing. Most article directories currently do not accept HTML tags in either title or in the body of the article.